Our Story

INSPIRED BY THE COAST  I  LOCALLY MADE IN SOUTH AFRICA

Shoreline began in 2020 with just a handful of beach towels and a love for laid-back living.

What started as a small range of coastal essentials has grown into a vibrant collection of homeware and stationery - from picnic mats and scatter cushions to aprons. notebooks and more! 

 

Hi!  I'm Ashleigh, the founder of Shoreline, wife, and proud mom to three. 

After spending over 15 years supplying products to South Africa's major retailers, I felt drawn to create something closer to home.  Something that celebrated beauty and function, while supporting the people and places that make South Africa the unique and incredibly special place it is.

At Shoreline, we believe in thoughtful design - pieces that are functional, affordable and beautiful.  Whether you're styling your table, looking for a gift, or jotting down your next idea, our products are made to bring joy to your everyday.

Collaboration is at the heart of what we do.  We're proud to work closely with local manufacturers, and today, over 95% of our range is made right here in South Africa.

If you would like to find out a little more about what makes Shoreline what it is, head over to our Blog.