Our Story

Shoreline started in 2020 with a small assortment of beach towels, and today we offer a wide variety of products ranging from picnic mats to scatter cushion covers and more!

 

 

Hi!  I'm Ashleigh, the founder of Shoreline.

Wife and mom to three amazing children.

I am passionate about product, but not just ANY product!

Functional, Affordable and Beautiful is my game!

Having spent just over 15 years supplying local retailers, I have found it extremely rewarding working with fellow entrepreneurs and collaborating with local manufacturers.  I am beyond proud to say that more than 95% of our range is now Made in South Africa.

When I’m not busy running my very full life, you will find me in the warm sunshine with my feet in the sand and my family by my side.